About
The Story of Dixie Beverage
-
1948
Our Humble Beginnings
Dixie Beverage Company is the trading name for Shenandoah Valley Distributing Company, Inc. that was incorporated in 1948.
-
1978
Hottel Family Purchased
This company was bought by Doug and Lorraine Hottel in 1978. At that time Dixie Beverage was a 3 truck operation with 8 employees covering 6 counties in northwestern VA.
-
2001
Red Bull Energy Drink Exclusive Dist.
Dixie Beverage covered all 55 counties in West Virginia, 7 counties in Virginia and 3 counties in Maryland.
-
2011
2 More Counties
Dixie Beverage gains Red Bull distribution rights in 2 counties in Pennsylvania.
-
2017
1 Million in 1 Year
Dixie Beverage sells 1 MILLION Red Bull cases in one year.
-
2018
Ohio Expansion
Dixie Beverage gains Red Bull distribution rights in 17 counties in Ohio.
-
2023
2 Million in 1 Year
Dixie Beverage sells 2 MILLION Red Bull cases in one year.
-
~ Present
Serving Large & Wide
Dixie Beverage now employs over 80 employees and has 45 plus delivery trucks on the road 5 days a week. Dixie Beverage sells Red Bull products in parts of Virginia, West Virginia, Maryland, Ohio and Pennsylvania.
-
Be Part
Of Our
Story!