Inspired by functional drinks from East Asia, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in Austria on April 1, 1987. A completely new product category was born – energy drinks.
The formula of Red Bull Energy Drink contains a unique combination of high quality ingredients.
Red Bull Zero
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Acesulfame-Potassium Kand Sucralose are among the most-tested and most used sugar substitutes worldwide.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Sugar Free
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Aspartame and Acesulfame-Potassium are among the most-tested and most-used sugar substitutes worldwide.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Blue Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Coconut Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Green Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Winter Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Peach Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Amber Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Red Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.
Red Bull Yellow Edition
Caffeine was widely used by ancient civilisations. It was traditionally consumed from natural sources like tea, coffee, cacao beans and cola nuts and appreciated for its stimulating effects on the human body
Red Bull contains Vitamin B6, B12, Niacin and Pantothenic acid.
Red Bull Energy Drink is made with real sugar.
Taurine is an amino acid, naturally occurring in the human body and present in the daily diet.
Water is a main ingredient of Red Bull, and our production sites always ensure high standards of quality are applied to our water source.